Saturday, February 1, 2014


As per the survey conducted on “UTILITY OF SOAP”, the findings and questionnaire has been explained in the following lines. The survey was conducted among various group of people belonging to various age groups and various income levels, the statistical data was collected from them and the results are published which could be viewed in the following lines.
The very first question of the survey was taken based on the importance of health that is given by a consumer in purchasing soap. This question was taken to know the awareness of health among public of different age groups. The question goes like this “Do you prefer soap with antiseptic qualities, so that you can be free from the attack of germs?” About 60% of the surveyed people abide by this statement. This shows their personal interest and awareness in getting soap with medicinal qualities.
The second question was framed keeping in mind the pleasant fragrance which contributes a major part in the sale of soap. The question goes like this “Do you prefer soap with pleasant fragrance?” About 50% of the surveyed population considers fragrance to play a pivotal role in choosing their soap. They feel that fragrance may attract people towards them. They prefer to have a soap with pleasant smell rather than a soap with all other qualities other than this .
The third question was based on the looks of soap. This question was asked to know the impact of design of soap upon various age groups of people. The question goes like this “Do you prefer a soap which seem to look attractive?” About 40% of the respondents especially children require a soap which looks attractive. They prefer this because they enjoy with this kind of soap while taking bath.
The fourth question was based on the lather produced by soap while taking bath. This question was asked because some people have a feel that the soap which produces a considerable amount of lather provide a good cleansing action. The question goes like this “Do you prefer soap that gives lather even when used in hard water” About 80% of the respondents have said yes to this statement because in cities majority of the population consume hard water so they require a soap which compromises this condition. The other groups of peoples feel that the soap with good lather formation can contribute a major part towards the cleansing action.
The fifth question depends on the brand which public prefer and the question is “Do you prefer to use soap of a company which is new” About 90% of the respondents have replied nay to this statement. This shows their attitude towards a company which is started new. They feel that a new company won’t produce soap with standard quality.
All these questions were taken to know whether the people even in this rushing competitive world pay attention in buying a soap of good quality. The survey was taken for the sake of pubic

Wednesday, April 4, 2012

BEC Preliminary Reading

Read the passage  and answer the questions given below:

Biofuels and the Environment

Leading investors have joined the growing chorus of concern about governments and companies rushing into producing biofuels as a solution for global warming, saying that many involved in the sector could be jeopardising future profits if they do not consider the long-term impact of what they are doing carefully.

It is essential to build sustainability criteria into the supply chain of any green fuel project in order to ensure that there is no adverse effect on the surrounding environment and social structures. The report produced by the investors expresses concern that many companies may not be fully aware of the potential pitfalls in the biofuel sector.

Production of corn and soya beans has increased dramatically in the last years as an eco-friendly alternative to fossil fuels but environmental and human rights campaigners are worried that this will lead to destruction of rain forests. Food prices could also go up as there is increased competition for crops as both foodstuffs and sources of fuel. Last week, the UN warned that biofuels could have dangerous side effects and said that steps need to be taken to make sure that land converted to grow biofuels does not damage the environment or cause civil unrest. There is already great concern about palm oil, which is used in many foods in addition to being an important biofuel, as rain forests are being cleared in some countries and people driven from their homes to create palm oil plantations.

An analyst and author of the investors' report says that biofuels are not a cure for climate change but they can play their part as long as governments and companies manage the social and environmental impacts thoroughly. There should also be greater measure taken to increase efficiency and to reduce demand.


Q1 - ____ are worried about the boom in biofuels.

Q2 - Biofuel producers ____ know about the possible problems.

Q3 - Environmentalists believe that increased production of corn and soya

Q4 - Biofuels might

Q5 - The increased production of palm oil

Q6 - The author of the report says that biofuels

Write your answers in your Blog.


What is Signposting?

 Do you know what is signposting? It is a "a technique to help people follow the meaning of what you are saying.

They act as guides to help the reader follow what you are saying throughout a conversation, helps in establishing rapport and helps them to categories what you are saying." 

Here are more examples of signposting

To Begin Introducing your Point, you might consider starting with...
• I'd like to begin by...
• Let's start by...
• First of all, I'll...
• Starting with...
• To start with...
• I'll begin by...

For Finishing a Topic, try...

• Well, I've finished talking about...
• Well, that's all I have to say about...
• We've considered...
• So much for this subject...

To Start another topic, why not use...

• Now, let us move on to.
• Next, let us consider...
• Turning to...
• Moving on to...
• I would like now to discuss...
Applying Signposting Techniques in a discussion...

• So, where does that lead us?
• Let us consider this in more detail...
• What does this all mean?
• Translated this into real terms...

Giving an example...

• Here’s an example. I was...
• For example,...
• A good example of this is...
• To illustrate,...
• To give you an example,...
• To illustrate this point...
• Let’s consider a hypothetical situation for a moment. If you were to...
• Let me play the devil’s advocate for a moment. What might happen if...

To Summarize and conclude...

• In conclusion,...
• To conclude,...
• So, let's sum up, shall we?
• I would like now to recap...
• Let’s summarize what we’ve covered briefly...
• Finally, let me remind you of some of the issues we've covered...
• To sum up the main points...

Write to me-- how useful is the above information to you, in your Blog.

Making a mini presentation

Learn a few tips to make short presentations from the audio files given in Twitter. Make notes of the audio file contents, more with respect to expressions used for making effective presentations and sign posting.
Complete the task in two days.

Sunday, March 18, 2012

Corporate Culture

It refers to "the values, beliefs and tradition in a company which influence the behavior of its staff. It is important for job-seekers to know about the culture of an organization before accepting the job." Benchmark (Whitby, 2006).
Corporate culture deals with the relationship between staff & management, between colleagues, company traditions, dress code and how an office space is organized. It also refers to the working environment provided.
Think about the following points and give your opinion .
Do you think a company has to

  • offer flexible hours.
  • give employees their own work space ie a suitable infrastructure.
  • provide internet access for their employees.
  • offer training to its employees.
  • have a workforce with different types of people.
  • have rules about what its employees can wear.
Do you know to collocate a word i.e to group a word with another? Try to match a suitable word on the left column with that on the right, to get collocations of words.
1. pay                   a proposal
2. create               a meeting
3. pool                 our ideas
4. put forward      a solution
5. hold                 attention
6. reach               an opportunity
7. come up with   your full potential
8. challenging       atmosphere
9. rewarding        work
10. close             resource
11. friendly         partnership
12. competitive   contact
13. valuable        price.
Complete the above tasks within two days (from the day you access).


Wednesday, March 14, 2012

Organizational Structure

Knowing an organizational structure is the first step in learning business vocabulary. Moreover, when you take up a job in an organization, you need to know the organizational structure for various reasons:
1. To know how the company functions.
2. To find out to whom you need to report whenever you indulge in business transactions.
3. To see who are the board of directors of the company.
To know more about it read the following definition given by (nd)

organizational structure


The framework, typically hierarchical, within which an organization arranges its lines of authority and communications, and allocates rights and duties. Organizational structure determines the manner and extent to which roles, power, and responsibilities are delegated, controlled, and coordinated, and how information flows between levels of management.
An structure depends entirely on the organization's objectives and the strategy chosen to achieve them. In a centralized structure, the decision making power is concentrated in the top layer of the management and tight control is exercised over departments and divisions. In a decentralized structure, the decision making power is distributed and the departments and divisions have varying degrees of autonomy. An organizational chart illustrates the organizational structure.
View the chart below to understand the basic structure
 1.structure of an organization:

 2. Structure followed within an Office.

Hope you have understood the organizational structure. In the next postings you will learn more about this in detail clearly.

Monday, March 12, 2012

Introduction to Business Vocabulary

Task 1:
  • To provide a few web links in Twiiter, to students.
  • To expose students to business vocabulary.
  • To train them in few tasks that would develop their knowledge of business vocabulary.

A list of words relating to marketing is given below. Find out the meaning of these words from . The link has been provided in your teacher’s twitter.

Please complete this task within a week and post your response in your blog.
Revathi viswanathan